Content Marketing

5 Ways On How To Take Control Of Your Content Marketing

We can consider the creation of content from different points of view. Some web content developers create content for the audience’s sake while others create content for the sake of search engines. We cannot emphasize the need for content in the online sector. Content attracts many visitors to your website, builds trust towards your audience, answers questions, and so forth.

Content marketing should prioritize quality rather than quantity. Content is mainly produced for the user’s benefit. When producing your content, consider keeping it original, useful, and fresh. Your content should also be relevant to attract more shares and links. Before creating content, understand your users and what they need to keep them intact. Maintain a high level of originality in your content by letting it flow.

The following 5 tips, provided by Ryan Johnson, the Senior Sales Manager of Semalt Digital Services, will help you analyze and take control of your content marketing.

#1. Top Content

Being a top web content developer comes with a bit of experience and taking control of content marketing. To keep the users interested, create content on pages that has high exit rates or bounce rates. The bounce rates help to measure the number of users or visitors that visited a certain page and left before checking any other pages. The Exit rates help to measure the number of users who visited the given page but then left your website without browsing other pages after the initial given page.

Optimization of the content on pages that have low average times per page and high visits always keeps the users interested. Always look for the trend of content on the top pages to get ideas on what to develop content, mostly the topic to focus on at a given time.

Before creating content, consider checking on the top pages to know what’s trending at a given time frame.

#2. Landing Pages

The visitors play a key role in conversion after visiting the landing pages. Landing pages are where your users start their adventure of your site. However, the top content should not be ignored. It contained reports about the landing pages under an icon that is below the Behaviour.

The landing page helps web content developers learn the principles in the top-performing pages and to apply the practices learned in the bottom-performing pages. Visit the pages with low conversion rates or high bounce rates and fix the issues that you may find on those pages. Also, evaluate the sidebars with unrelated content and the content in pages with high bounce rates.

To be safe, break the traffic down by the source before you evaluate the top and the bottom pages. Increase the conversion rates on pages already creating traffic, and you will have attained quick wins in your SEO campaign.

#3. Exit Pages

The creation of content around diverse topics may not be that valuable for your site. For instance, a visitor may visit your site, like content from a specific keyword, go through the next product, click it, and leave the site. That will outrank your site, even if it had been top-ranked for a certain keyword.

Exit Pages report helps a developer to find the pages driving away traffic. Creating closely related content helps one to track down attractive content to the users and the one that drives them away. If by any chance your top exit pages and the top landing pages are the same, you are in a good position to increase conversions on your site.

#4. The Visitor Flow

The visitor flow is very categorical and contains some columns. The first column of the visitor’s flow shows where a user entered the site. The second column shows the landing page. Blue lines, where the thickness of the blue line depicts the number of visitors following that path connect different blocks of the visitor’s flow. The visitor’s flow also contains a red line that shows a point where the user dropped off.

To increase conversions, identify the point where the visitors are dropping off and produce content that can replicate the visitor’s flow. Also, consider linking your prominent pages with other pages to build up the user experience and a better flow. Always spend some time monitoring how your users interact with the pages on your site and the content to have an effective SEO campaign.

#5. The Penguin Tool

We use the Penguin Tool widely in the comparison of Google algorithm updates and Google Analytics data. The overlay of the Penguin tool with other updates helps to show the cause of potential fluctuation of traffic on your site. The Panda updates targets duplicate and low-quality content. In addition, the Panda update will measure the level of progress of your site.

Web content developers should create content for the user’s and visitor’s benefit, rather than for Google’s sake. Generate content that will add value to your target audience, clients, and readers. The above-discussed points will help you have an effective SEO campaign and take control of your content marketing.

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